Contractor Growth Network: #170: The Power Of WORDS

#170: The Power Of WORDS

Aug 31, 2020

The 2020 presidential election is on the horizon, and just like clockwork, campaign ads along all forms of media are pouring out. All these ads are meant to sway the way that viewers think, and ultimately, how they vote. Logan and Alex want to tell you all about the power of the words that you use. Take everything that you see on TV with a grain of salt, because you might not understand the actual effect that it is having on you!

In this episode, we talk about…

Comical political ads that have caught Alex and Logan’s eyes
You have a much better chance of making a sale if you use the right emotion
Naturally, people want to associate themselves with people like them
Don’t just talk; put in the work and walk the walk
What they are actually doing with smear campaigns
Attaching a visual to a client’s dream will evoke more of an emotion
How you know when they have no grounds to stand on
It’s a lot easier to go negative than it is to go positive
Pay attention to the subtle things that these campaigns are doing

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