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Contractor Growth Network

Feb 16, 2021

Did you know there’s something most contractors do when advertising themselves that they shouldn’t? Many contractors say things like, “we do it all” or use vague terms like “high-end” without further specificity -but this is a big mistake. You have to be extremely specific and clear about what services you provide and to whom. 


In this episode, we talk about…

  • How you’ll get a lot of unwanted phone calls and inquiries when you’re not clear about the services you do -and don’t- provide, which waste both your time and the consumer’s time.
  • Why you need to put yourself in the mindset of a consumer when you lay out the services you provide. You need to be extra clear for them to understand.
  • Why the two key ingredients to sell are confidence and clarity.
  • Why a “one-stop shop” mindset often comes from a fear of scarcity in the market and can lead to fewer customers. However, there are exceptions to this rule.


Links to resources:

Contractor Sales Academy


To learn more, join the Facebook Group Common Sense Contracting and check out the in-depth Facebook live webinars on this topic.

For more Contractor Growth Tips, visit