Mar 27, 2023
The Contractor Growth Network Podcast hosted by Logan Shinholser brings you expert insights and actionable strategies for growing your contracting business. In this episode, Logan shares the top 6 videos that every contracting business needs to have in their marketing arsenal.
First, he discusses the importance of sharing your unique story with an "about us" video. This video can help differentiate your business from competitors and connect with potential clients on a personal level.
Next, Logan talks about creating a video that showcases your process and what it looks like to work with you. This type of video can help build trust with potential clients by showing them exactly what they can expect when working with your business.
Then, he discusses the value of creating a video that answers frequently asked questions. By addressing common concerns upfront, you can help potential clients feel more confident in choosing your business.
Logan also talks about the importance of showcasing your work through project profiles, which can be thought of as your own HGTV show. This type of video can help potential clients visualize the type of work you do and the quality of your craftsmanship.
Another critical video that Logan recommends is collecting customer testimonials. These videos can help build social proof and credibility for your business, and they can be a powerful tool in convincing potential clients to choose your business.
Finally, Logan recommends creating a "meet the team" video that spotlights your employees. This type of video can help potential clients connect with the people who will be working on their projects, and it can help build a sense of trust and familiarity with your business.
Overall, if you're a contractor looking to grow your business, this episode of the Contractor Growth Network Podcast is a must-listen. Tune in to learn how to create these essential videos for your business and take your marketing to the next level.
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