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Contractor Growth Network

Jun 3, 2019

In the studio today, the fellas are going to walk you through the art of storytelling. Many people view storytelling as childish and soft but that is the wrong way to look at. Through storytelling, you are able to paint a picture for your client about where they are now with the problems that they are going through and how they are going to get to where they want to be, all while establishing the trust necessary to work together. If used properly, step by step, storytelling can help your marketing explode and your sales shoot through the roof. Stay tuned to hear how you can become a master and what the heck this whole thing has to do with The Karate Kid.

In this episode, we talk about…

  • How most contractors are selling right now
  • Outlining your intended audience to know what they truly want
  • Finding out all of your clients' external and internal problems
  • Asking more questions to dig deeper into their “why”
  • Being the guide that will help them solve their problems
  • Establishing authority, empathy, and trust so they know that you are capable of helping
  • Plotting a course of action
  • Getting started with a call to action
  • What success looks like vs. what failure looks like
  • Here’s the bottom line

Links to resources:

Story Brand

Tommy Boy

Black Sheep

The Karate Kid


Full Sail Marketing Giveaway

Full Sail Marketing Facebook

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