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Contractor Growth Podcast

Dec 29, 2020

Tim Brown, owner and lead strategist at Hook Agency, is the guest on today’s episode. He’s here to talk about his Minneapolis-based marketing company and how their approach of using persuasive website design will help you make your website a traffic magnet.  

 

In this episode, we talk about...

  • How having a trusted...


Dec 24, 2020

If you’re a contractor who is just starting out, you’re probably tempted to market yourself as being able to do anything. But, this often means customers will not want to hire you for higher-end work. That’s why providing fewer services actually makes you more money in the end!

 

In this episode, we...


Dec 22, 2020

It can be tempting to cast a wide net by marketing yourself as a jack-of-all-trades in the hopes of reaching more customers. But this is a scarcity mindset that typically comes from a fear of missing opportunities, and it won’t benefit you in the long run. In this episode, Chris and Logan talk about the importance of...


Dec 18, 2020

Effective marketing is the best way to make the sale as easy as possible. At the end of the day, you just want to hear them say “yes, I would love to hire you.” Logan’s here to tell you how you can change your approach to get more homeowners to say yes to hiring you!

 

In this episode, we talk about…

  • At the end...


Dec 15, 2020

Like most business owners, contracts have trouble gauging the interest of their prospects. One of the best ways to gain clarity is to use micro-commitments, those being, asking a small favor of your prospects. Something as small as asking your clients to fill out a survey is a micro-commitment. Logan and Chris are...