On this episode of the Contractor Growth Network podcast, host
Sean David welcomes CGN Content Manager Mike Kyle to discuss the
differences between content marketing and traditional
The conversation covers a range of topics, including how content
marketing differs from traditional marketing in terms of appeal and
financial investment. Sean and Mike also explore the benefits of
targeting a specific audience with your marketing efforts, rather
than trying to appeal to everyone.
The episode also delves into the financial differences between
content marketing and traditional marketing, and why investing in
content marketing can be a more cost-effective strategy in the long
Finally, Sean and Mike discuss the importance of balancing
short-term sales goals with long-term brand building. While
traditional marketing can be effective at driving immediate sales,
content marketing is a valuable tool for building a strong,
recognizable brand that will pay dividends over time.
If you're a contractor looking to better understand the
differences between content marketing and traditional marketing,
this episode is for you. Join Sean and Mike as they share their
insights and expertise on how to build a successful marketing
strategy for your contracting business.