Preview Mode Links will not work in preview mode

Contractor Growth Network

Feb 23, 2021

We all know the taboo subjects to steer clear of with strangers are sex, money, religion, and politics. But as a business owner, you have to unlearn the habit of being afraid to talk about one of these taboo subjects: money. Being able to communicate price to potential buyers is incredibly important.


In this episode, we talk about…

  • How at its core, a business is all about transactions, so business owners must be able to talk about price.
  • Why sometimes business owners fear advertising their price in case someone undercuts them -yet, they shouldn’t want to be the cheapest contractor around.
  • How being transparent about your price from the get-go puts the customer at ease and takes the frustration out of the sales process.


Links to resources:


Contractor Sales Academy


To learn more, join the Facebook Group Common Sense Contracting.


For more Contractor Growth Tips, visit