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Contractor Growth Network

Dec 22, 2023


Today, we have the privilege of hosting a true expert in the field, Benji Carlson. Benji is a vital member of Breakthrough Academy (BTA), where his passion lies in coaching and training entrepreneurs within the trades and home service sectors. With a wealth of knowledge and experience, he assists business owners in implementing effective systems and processes to boost operations and profitability. Benji is also the charismatic host of the Contractor Evolution Podcast, where he shares valuable insights and strategies.

In this episode, we sit down with Benji Carlson to delve into the world of strategic planning, KPIs, team buy-in, and annual planning. His expertise extends from defining strategic plans for contracting businesses to explaining the intricacies of Key Performance Indicators (KPIs). We explore crucial questions, including:

  • Strategic Planning Defined: Benji offers his definition of what a strategic plan means for contracting businesses.


  • Understanding KPIs: Learn what KPIs are and how to determine which ones are most crucial for your business. Discover who within your company should be tracking KPIs.


  • Team Buy-In: Benji reveals strategies for gaining team buy-in into company goals, and what happens when those goals are achieved or missed.


  • Setting an Annual Theme: Explore the concept of setting a theme for your annual business plan and how to go about it effectively.


  • The Future of Business Planning: Benji shares his vision of what the new era of business planning looks like in the ever-evolving landscape.

If you're eager to gain valuable insights on planning your business for 2024 and beyond, don't miss the opportunity to hear Benji Carlson speak at the New Era of Contracting Summit on January 24th and 25th.